On April 27th, Ride with Dutch Pride

April 25, 2016

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Take the deep national pride felt on the Fourth of July. Now mix it with all the merriment that resounds through St. Patrick’s Day. What do you get?

King’s Day, Holland’s biggest national holiday. The King's birthday is unlike any celebration in the world.

Each year on April 27th, all the Netherlands glows orange in festivity. Vendors color the streets with citywide flea markets, selling their vintage treasures and second-hand wares. Meanwhile, merrymakers take to Amsterdam’s famous canals for an unforgettable boat parade.

When it comes time to let your hair down, King’s Day has something for everyone. In 2015, Amsterdam’s 12 major dance events served an eclectic mix of techno, house and funk music to nearly 136,000 attendees.

Or, if you prefer a more low-key vibe, you’re in luck—neighborhood cafés across the country also host plenty of live shows.



On King’s Day, your senses are treated to vibrant orange costumes, street food and decorations galore. The celebrations certainly are eye-catching, but what exactly is all the orange about?

It’s the color of the Dutch royal family: the House of Orange-Nassau.

King’s Day revelers can’t get enough of it, decking themselves out from head to toe in the vivid hue. To them, orange symbolizes a profound feeling of national solidarity, but it also commemorates their country’s colorful past.

If you couldn’t already tell, here at Road Holland, King’s Day is quite close to our hearts. Yes, we’ve experienced the thrills and camaraderie firsthand. But really, it’s celebrations like these that embody all we admire about Netherlands culture.

The Dutch are all about getting out there and experiencing the world—breaking free of the everyday, exploring uncharted territory. At Road Holland, we’re in constant pursuit of that feeling. We’re even named after it. Day after day, it’s what inspires us to keep riding.

Because when we’re on our bike, that’s when the adventure begins. Getting lost in the sights, tastes and sounds. Immersing ourselves in landscapes near and far. Finding our new favorite destination, uncovering fresh perspectives along the way.

We hope you chase that Dutch feeling with us this King’s Day.

No matter where you live, you can join the festivities with bold and bright cycling gear that’s fit for a king (or queen).

Once you gear up, be sure to share your King’s Day celebrations and style with us using #RHreroute.



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