The Beauty of Sartorial Suffering... Our Annual Makeover Contest

April 30, 2015


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It’s that time of year again… the time of year when we celebrate the beauty of sartorial suffering with our annual Makeover Contest.

At Road Holland, we know that you’ve undoubtedly had a lot of cycling fashion fails before you met us. Hey - it’s ok. We’ve all been there and happily we’re not there anymore.

But to remind us just how bad it was and how far we’ve come, send us us a photo of you in your worst cycling attire ever and we'll send you a promo-code for $25 off your next purchase of over $50. Plus, you'll be automatically entered in our Makeover Contest. The first place winner will get $250 worth of free Road Holland gear!

Here are the rules:

Send us a pic (by May 18th) of you in your worst cycling garb ever. It could be a terribly mismatched kit, some poor fitting gear, a ridiculously loud jersey, or anything similar. We will be posting the best photos and our fans can vote for the best - or shall we say the worst - kit. All entries will receive a $25 coupon that you may use to immediately to start looking better. We will then announce a winner on June 3, 2015. It's that simple. So start sending your entries to

Good luck, and we’re waiting to see you at your worst!

Jonathan and Richard

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