May 29, 2013


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I visited our factory yesterday and on the way home I was reminded of the 1970s TV advertisements for Paul Masson wines. In them, a breathy and corpulent Orson Welles delivers the famous tagline of the brand, "We will sell no wine before its time."

The line is a polite way of saying, good things take time and sorry for the wait but it will be worth it. This is the story of my life right now. Many people have been asking us when our new "stuff" is coming out. It's frustrating and flattering at the same time.

Hang with us. We know it's been a while since we've released a new bike jersey but it won't be much longer now and you'll have plenty of time to sport them over the summer. On tap is a re-work of our Hilversum and Aalsmeer jerseys. We've got new colors and new fabric that is sure to keep you cooler than ever on the hottest of hot days.

Also in the Road Holland pipeline are two special editions of our Utrecht jersey. We already shared a glimpse of one of them (above) but both will be big hits for your July 4th rides. These will hit our virtual shelves in June.

Thanks for your patience!

- Jonathan

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