Road Holland Cycling Apparel Announces New Brand Identity and Website

January 13, 2016

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Road Holland Reroute

PALM BEACH GARDENS, FLORIDA: Today, Road Holland announced the launch of its new website (www.roadholland.com). In addition to providing a new media rich experience for customers, the site also showcases Road Holland’s new brand identity and tagline - “Reroute."

“We saw a chance to set Road Holland apart, to uncover and communicate the brand’s underlying beliefs,” said Creative Directors Andrew Benson and Mandy Tibbert of FREE Branding & Digital. “Passion for the cycling experience, the adventure and the inevitable discoveries that come with riding on two wheels, that’s what Reroute is all about.”

The Canadian agency helped Road Holland carve a new market position among the big players. “It’s where our expertise lies, in uncovering and articulating the great ideas that make a company tick,” said Chris Bolivar, President of FREE. “That’s the difference between being just another business and having a brand that resonates.”

“From the start, we’ve always done things differently than the other companies in the cycling wear category,” said Jonathan Schneider, President and Co-Founder of Road Holland. "We think cycling is more than just about racing and suffering. It’s a highly personal sport and we all ride for many different reasons. Our new brand look and feel does justice to this idea."

Along with new photography, the site includes an expanded “peloton” section showcasing a large number of photos of customers from around the world, illustrating why they ride. In the coming weeks, the site will also include a new sizing guide to better help customers get the perfect fit.

"2016 is going to be a huge year for us,” says Schneider. “The new site is just the beginning. We’re raising outside capital for overall expansion. Along with a slew of new products beginning in April, we’re going to rapidly expand our domestic and international dealer network so more customers will be able to experience Road Holland in person. Moreover, we’re going to increase the number of events we sponsor.”

The new Road Holland brand and website can be seen at roadholland.com



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