About Us

What We Do

We make serious and stylish cycling wear. Serious because cycling demands clothes that fit well, perform well, and last. Stylish because we believe riders shouldn't look like ad-emblazoned corporate team clowns just because they are on two wheels. Do you wear a full Redskins kit for that casual weekend match of flag football? What about an authentic Yankees uniform for the afterwork softballl game? We didn't think so.

So if you're looking for skin-tight, dye-sublimated cheap polyester with lightning bolts, cereal box characters, and team sponsor logos, you won't find them here. You also won't find any pretentious attitude here about what and who constitutes cycling. What you will find are friendly down-to-earth people with a love for top-notch materials, always in style designs with fun accents, and flattering cuts that make you look good on and off the bike, whether you are a male, a female, a whip thin racer, or a Clydesdale.

Our Story

Along with Richard Grossman, his best friend since second grade, Jonathan Schneider founded the company after becoming frustrated with current clothing options for bicyclists.

On one end of the spectrum was poorly designed and constructed apparel obviously made to meet a price point. On the other end was ultra exclusive, ultra expensive, urban centric apparel targeted to an elite cadre of riders who seemed to take themselves a bit too seriously. What both ends of the spectrum usually had in common were uber-tight fits and a lack of practicality for real life riding and living.

And that was just on the men's side! For women, the situation was much worse.