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Reroute.

Take the road less traveled. Look good doing it.

The alluring unknown

So much more than a number, more fascinating than any finish line: Riding is about opening up our world. It’s about rerouting ourselves.

Get fantastically lost

Whether you’re riding a few city blocks or across a couple countries, your gear’s got to keep up. Wear-it-everywhere style, one-of-a-kind quality and time-tested fit—that’s our promise. So you can focus on the adventure at hand.

News/Press

Road Holland Cycling Apparel Announces New Brand Identity and Website

January 13, 2016

PALM BEACH GARDENS, FLORIDA: Today, Road Holland announced the launch of its new website (www.roadholland.com). In addition to providing a new media rich experience for... Read More

A Fun Ride Down Highway 1, San Francisco to Tijuana

December 23, 2015

In August 2015, a couple of our Ambassadors, Owen Wagner and Emily Stein, bicycled Highway 1 from San Francisco, CA to Tijuana, Mexico. Emily was... Read More

Cobblestones, Monuments and Southern Hospitality - the UCI Road World Championships in Richmond, Virginia.

September 29, 2015

Richmonders have traditionally been a modest bunch. We know we live in one of the world’s best cities but we don’t go around tooting our... Read More

You’re not coming to Spain. You’re coming to Catalunya.

September 21, 2015

"Let’s get one thing straight. You’re not coming to Spain. You’re coming to Catalunya.” So began my recent cycling trip with these words from Marty... Read More

Do something epic with it

Then share your experience with us